Success to Marketing Bussiness with Facebook

Success to Marketing Bussiness with Facebook

  05:54    Unknown

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Jenis usaha	Publik
Jenis situs	Layanan jejaring sosial
Bahasa	Multilingual (140)
Simbol saham	NASDAQ: FB NASDAQ-100 Component S&P 500 Component
Didirikan	4 Februari 2004; 12 tahun lalu
Markas	Menlo Park, California, Amerika Serikat
Koordinat	37,4848°LU 122,1484°BBKoordinat: 37,4848°LU 122,1484°BB
Wilayah operasi	Amerika Serikat (2004–05) Seluruh dunia, kecuali di beberapa negara (2005–sekarang)
Pendiri	Mark Zuckerberg Eduardo Saverin Andrew McCollum Dustin Moskovitz Chris Hughes
Tokoh penting	Mark Zuckerberg (Ketua and CEO) Sheryl Sandberg (COO)
Sektor	Internet
Pendapatan	▲ US$12,466 miliar (2014)[1]
Pendapatan operasi	▲ US$4,982 miliar (2014)[1]
Pendapatan bersih	▲ US$2,94 miliar (2014)[1]
Total aset	▲ US$40,184 miliar (2014)[1]
Total ekuitas	▲ US$36,096 miliar (2014)[1]
Karyawan	11.996 (September 2015)[2]
Anak perusahaan	Instagram WhatsApp Oculus VR PrivateCore
Situs web	www.facebook.com Tor: facebookcorewwwi.onion[3]
Peringkat Alexa	2 (Desember 2015)[4]
Daftar akun	Dibutuhkan
Pengguna	▲ 1,44 miliar pengguna aktif tiap bulan (31 Maret 2015)[5]
Status	Aktif
Bahasa pemrograman	C++, PHP (sebagai HHVM)[6] dan D[7]

Mark Zuckerberg menciptakan Facemash, pendahulu Facebook, tanggal 28 Oktober 2003 ketika berada di Harvard sebagai mahasiswa tahun kedua. Menurut The Harvard Crimson, situs ini mirip dengan Hot or Not, dan menggunakan "foto yang diperoleh dari Facebook (buku wajah) daring di sembilan asrama, menempatkan dua foto berdampingan pada satu waktu dan meminta pengguna memilih yang mana yang paling seksi".^[18][19]

Mark Zuckerberg membantu menciptakan Facebook di kamar asramanya di Harvard.

Untuk menyelesaikannya, Zuckerberg meretas ke bagian jaringan komputer Harvard yang dilindungi dan menyalin gambar-gambar ID pribadi asrama. Harvard pada waktu itu tidak memiliki "buku wajah" (direktori berisi foto dan informasi dasar) mahasiswa. Facemash menarik 450 pengunjung dan 22.000 tampilan foto pada empat jam pertama mengudara.^[18][20]
Situs ini langsung diteruskan ke beberapa server grup kampus,tetapi dimatikan beberapa hari kemudian oleh administrasi Harvard. Zuckerberg dihukum karena menembus keamanan kampus, melanggar hak cipta, dan melanggar privasi individu, dan terancam dikeluarkan. Namun, hukuman tersebut dibatalkan.^[21] Zuckerberg memperluas proyek awalnya ini pada semester tersebut dengan membuat peralatan studi sosial untuk menghadapi ujian final sejarah seni, dengan mengunggah 500 lukisan Augusta ke situs webnya, dengan satu gambar per halaman disertai kotak komentar.^[20] Ia membuka situs tersebut kepada teman sekelasnya, dan mereka mulai saling berbagi catatan.
Pada semester berikutnya, Zuckerberg mulai menulis kode untuk situs web baru pada Januari 2004. Ia terinspirasi, katanya, oleh editorial The Harvard Crimson tentang insiden Facemash.^[22] Pada 4 Februari 2004, Zuckerberg meluncurkan "The Facebook" yang awalnya berada di situs web TheFacebook.com.^[23]
Enam hari setelah situs ini diluncurkan, tiga senior Harvard, Cameron Winklevoss, Tyler Winklevoss, dan Divya Narendra, menuduh Zuckerberg sengaja mengalihkan mereka agar mereka percaya ia membantu mereka membuat jejaring sosial bernama HarvardConnection.com, sementara ia menggunakan ide mereka untuk membuat sebuah produk saingan.^[24] Ketiganya mengeluh kepada Harvard Crimson, dan surat kabar ini memulai sebuah investigasi. Tiga senior tersebut mengajukan tuntutan hukum terhadap Zuckerberg yang akhirnya diselesaikan.^[25]
Keanggotaan awalnya dibatasi kepada mahasiswa Harvard College saja, dan pada bulan pertama, lebih dari setengah mahasiswa sarjana di Harvard terdaftar di situs ini.^[26] Eduardo Saverin (pebisnis), Dustin Moskovitz (programer), Andrew McCollum (seniman grafis), dan Chris Hughes segera bergabung dengan Zuckerberg untuk membantu mempromosikan situs web ini. Bulan Maret 2004, Facebook memperluas diri ke Stanford, Columbia, dan Yale.^[27] Situs ini kemudian dibuka ke sekolah Ivy League lain, Universitas Boston, Universitas New York, MIT, dan secara perlahan beberapa universitas di Kanada dan Amerika Serikat

Pengguna aktif^{[N 1]}

Tanggal	Pengguna (juta)	Jeda hari	Pertumbuhan bulanan[N 2]
26 Agustus 2008	100[33]	1.665	178.38%
8 April 2009	200[34]	225	13.33%
15 September 2009	300[35]	160	9.38%
5 Februari 2010	400[36]	143	6.99%
21 Juli 2010	500[37]	166	4.52%
5 Januari 2011	600[38][N 3]	168	3.57%
30 Mei 2011	700[39]	145	3.45%
22 September 2011	800[40]	115	3.73%
24 April 2012	900[41]	215	1.74%

Pendapatan
(diperkirakan, dalam juta US$)

Tahun	Pendapatan	Pertumbuhan
2006	$52[76]	—
2007	$150[77]	188%
2008	$280[78]	87%
2009	$775[79]	177%
2010	$2.000[80]	158%

• Pada usia 102 tahun, Ivy Bean dari Bradford, Inggris bergabung dengan Facebook pada usia 108 tahun dan menjadikannya salah satu orang tertua yang terdaftar di Facebook. Sebagai inspirasi bagi penghuni panti jompo tempat ia tinggal,^[171] ia langsung dikenal luas dan sejumlah halaman penggemar dibuat untuk menghormatinya. Ia menjumpai Perdana Menteri Gordon Brown dan istrinya, Sarah, di Downing Street pada awal 2010.^[172] Beberapa saat setelah membuat halaman Facebook-nya, Bean bergabung dengan Twitter ketika ia mencapai batas jumlah teman yang ditetapkan Facebook. Ia menjadi orang tertua yang menggunakan Twitter. Pada kematiannya bulan Juli 2010, ia memiliki 4.962 teman di Facebook dan lebih dari 56.000 pengikut di Twitter. Kematiannya dilaporkan secara luas di media dan ia menerima penghormatan dari sejumlah tokoh media terkenal.^[173]
• "FriendFace", episode bulan Desember 2008 dari sebuah sitkom Britania, The IT Crowd, memparodikan Facebook dan situs-situs jejaring sosial secara umum.^[174]
• Penulis Amerika Serikat, Ben Mezrich menerbitkan buku pada Juli 2009 mengenai Mark Zuckerberg dan pendirian Facebook yang berjudul The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal.^[175]
• Sebagai respon terhadap kontroversi Everybody Draw Mohammed Day dan dilarangnya Facebook di Pakistan, situs Facebook versi Islam diciptakan dan diberi nama MillatFacebook.^[176]
• "You Have 0 Friends", salah satu episode bulan April 2010 dari serial animasi komedi Amerika Serikat, South Park, memparodikan Facebook.^[177]
• The Social Network, film drama yang disutradarai David Fincher mengenai pendirian Facebook dirilis tanggal 1 Oktober 2010.^[178] Film ini menampilkan pemain ensembel yang terdiri dari Jesse Eisenberg sebagai Mark Zuckerberg, Andrew Garfield sebagai Eduardo Saverin, Justin Timberlake sebagai Sean Parker, dan Armie Hammer sebagai Cameron dan Tyler Winklevoss. Film ini ditulis oleh Aaron Sorkin dan diadopsi dari buku karya Ben Mezrich tahun 2009, serta didistribusikan oleh Columbia Pictures. Tidak ada anggota staf Facebook, termasuk Zuckerberg, yang terlibat dalam proyek ini. Namun, salah satu pendiri pendamping Facebook, Eduardo Saverin, adalah narasumber bagi buku Mezrich. Mark Zuckerberg mengatakan bahwa The Social Network tidak akurat.^[179]

Catatan

1. ^ Seorang "pengguna aktif" diartikan oleh Facebook sebagai pengguna yang pernah mengunjungi situs web ini dalam 30 hari terakhir.
2. ^ "Pertumbuhan bulanan" adalah tingkat pertumbuhan persentase rata-rata ketika jumlah pengguna aktif tumbuh setiap bulannya pada periode tertentu.
3. ^ This value is from an investment document. The date is from when the document was revealed to the public, not the actual date that the website reached this many users.

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