Success to internet Marketing with instagram
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| Original author(s) | Kevin Systrom, Mike Krieger (Burbn, Inc.) |
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| Developer(s) | |
| Initial release | October 6, 2010 |
| Stable release | Windows 10, Windows 10 Mobile 10.707.48193.0 (December 22, 2016) [±][1] Android 10.1.0 (December 5, 2016) [±][2] iOS 10 (November 21, 2016) [±][3] , Windows Phone 8 8.0 (May 15, 2016) [±][4] |
| Development status | Active |
| Operating system | Windows 10,Windows 10 Mobile ;[5] iOS 7.0 or later;[6] Android 2.2 or later Windows Phone 8[7] |
| Size | 9.93 MB |
| Available in | 25 languages[8] |
| Type | Photo |
| License | Freeware |
| Alexa rank |  15 (Global, December 2016)[9] |
| Website | instagram |
Instagram is an online mobile photo-sharing site that enables its users to take pictures and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Originally, a distinctive feature was that it confined photos to a square shape, similar to Kodak Instamatic and Polaroid SX-70 images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. In August 2015, version 7.5 was released, allowing users to upload media captured in any aspect ratio. Users can also apply digital filters to their images. Videos on Instagram debuted in June 2013, allowing prerecorded square standard definition resolution clips of up to 15 seconds to be shared; later improvements added support for widescreen resolutions of up to 1080p and longer recording times for either prerecorded (up to one minute) or disappearing live (up to one hour) videos.
Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April 2012[10][11] and over 300 million as of December 2014.[12] Instagram is distributed through the Apple App Store and Google Play.[13] Support for the app is available for iPhone, iPad, iPod Touch, Windows 10 devices and Android handsets, while third-party Instagram apps are available for BlackBerry 10 and Nokia-Symbian Devices.
On April 12, 2012, Facebook acquired Instagram for approximately $1 billion in cash and stock.[39][40] The deal, which was made just prior to Facebook's scheduled IPO, cost about a quarter of Facebook's cash-on-hand, according to figures documented at the end of 2011. The deal was for a company characterized as having "lots of buzz but no business model", and the price was contrasted with the $35 million Yahoo! paid for Flickr in 2005,[34] a website that has since become among the 50 most popular in the world.[41]
Mark Zuckerberg noted that Facebook was "committed to building and growing Instagram independently", in contrast to its past practice.[34] According to multiple reports, the deal netted Systrom $400 million based on his ownership stake in the business.[42] The exact purchase price was $300 million in cash and 23 million shares of stock.[43]
On December 17, 2012, Instagram updated its Terms of Service, granting itself the right—starting on January 16, 2013—to sell users' photos to third parties without notification or compensation.[44][45][46][47] The criticism from privacy advocates, consumers, the National Geographic Society,[48] and celebrities like Kim Kardashian[49] prompted Instagram to issue a statement retracting the controversial terms; regardless, the issue resulted in the loss of a portion of Instagram's user-base, as former users switched to other photo-sharing services, which reported an increase in usage
Demographics
Instagram's users are divided equally with 50% iPhone owners and 50% Android owners. While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. Instagram's geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use instagram while only 11% of adults in suburban and rural areas do so. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. Instagram has been proven to attract the younger generation with 90% of the 150 million users under the age of 35. From June 2012 to June 2013, Instagram approximately doubled their number of users. As regards income, 15% of US internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000, and 12% of users who make more than $50,000 per year do so.[84] With respect to the education demographic, respondents with some college education proved to be the most active on Instagram with 23%. Following behind, college graduates consist of 18% and users with a high school diploma or less make up 15%. Among these Instagram users, 24% say they use the app several times a day.Explore tab
The new explore tab was introduced in mid-2012 in which 21 photos are featured when a user clicks the tab second from the left on the bottom bar of the Instagram app. The photos must be of a public user whose profile is not set to private. This section of Instagram is where users can search for specific users or particular hashtags that interest them.Filters
A photo collage of an unprocessed image (top left) modified with the 16 different Instagram filters available in 2011
- Normal: No filter applied
- 1977: The increased exposure with a red tint gives the photograph a rosy, brighter, faded look.
- Amaro: Adds light to an image, with the focus on the centre.[103]
- Brannan: Increases contrast and exposure and adds a metallic tint.
- Earlybird: Gives photographs an older look with a sepia tint and warm temperature.
- Hefe: Hight contrast and saturation, with a similar effect to Lo-Fi but not quite as dramatic.
- Hudson: Creates an "icy" illusion with heightened shadows, cool tint and dodged center.[104]
- Inkwell: Direct shift to black and white – no extra editing.
- Kelvin: Increases saturation and temperature to give it a radiant "glow".[105]
- Lo-fi: Enriches color and adds strong shadows through the use of saturation and "warming" the temperature.
- Mayfair: Applies a warm pink tone, subtle vignetting to brighten the photograph center and a thin black border[106]
- Nashville: Warms the temperature, lowers contrast and increases exposure to give a light "pink" tint – making it feel "nostalgic".
- Rise: Adds a "glow" to the image, with softer lighting of the subject.
- Sierra: Gives a faded, softer look.
- Sutro: Burns photo edges, increases highlights and shadows dramatically with a focus on purple and brown colors.
- Toaster: Ages the image by "burning" the centre and adds a dramatic vignette.
- Valencia: Fades the image by increasing exposure and warming the colors, to give it an antique feel
- Walden: Increases exposure and adds a yellow tint.
- Willow: A monochromatic filter with subtle purple tones and a translucent white border.[107]
- X-Pro II: Increases color vibrance with a golden tint, high contrast and slight vignette added to the edges.
- Slumber: Desaturates the image as well as adds haze for a retro, dreamy look – with an emphasis on blacks and blues.
- Cream: Adds a creamy look that both warms and cools the image.
- Ludwig: A slight hint of desaturation that also enhances light.
- Aden: This filter gives a blue/green natural look.
- Perpetua: Adding a pastel look, this filter is ideal for portraits.[108][109]
- Clarendon[110]
- Gingham[110]
- Moon
- Lark
- Reyes
- Juno
- Stinson
Lux
Another feature, the Lux effect, allows you to quickly adjust the exposure and contrast through a simple 100-point slider. This editing tool allows you to control the brightness to the saturation levels of each photograph.[112]Video
Initially a purely photo-sharing service, Instagram incorporated video sharing in June 2013, allowing its users to record and share videos lasting for up to 15 seconds at a 640x640 fixed resolution.[113] The addition was seen by some in the technology media as Facebook's attempt at competing with video-sharing applications such as Mobli and Vine, both which would later announce plans to shut down, although Vine will continue with limited functionality.Since June 2013, support for widescreen video at resolutions of up to 1080p is available. In January 2016, Instagram increased the 15 seconds limit on videos to 60 seconds.[114][115][116][117]
Instagram Stories
On August 2, 2016, Instagram launched a new feature called Instagram Stories. Instagram Stories allows users to share photos and videos, which disappear after 24 hours and don’t appear on the user's profile grid or in their feed.[118]Instagram later added Live Video to Instagram Stories, allowing users to create and share disappearing live streaming videos of up to one hour.[119] In January 2017, Instagram announced that Instagram Stories had reached 150M users, and launched skippable ads.[120]
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